Luxembourg
From 1 January 2026, nicotine pouches and other novel nicotine-containing products will fall under the same regulatory framework as traditional tobacco products.
The new rules introduce a ban on advertising, prohibit the free distribution of these products, and require health warnings on product packaging. Nicotine content is now limited to 0.048 mg per pouch or per gram, certain additives are no longer permitted, and products must be equipped with child-resistant packaging.
The use of these products is prohibited in schools, playgrounds, and locations primarily frequented by minors under the age of 16. Retailers are also authorized to verify customers’ age through identification checks for all products covered by anti-smoking legislation.
Packaging for cigarettes and tobacco products is now regulated as well.